Translating buzzwords: Digital Transformation

Translating buzzwords: Digital Transformation

Digital Transformation is not just a technology shift and nor is it solely about process automation. As Redhat correctly points out, it isn’t something that you buy. It’s a cultural shift in the way a company operates and in the way it engages its customers. It’s a new mindset demanding high levels of customer empathy, a focus on both staff and customer experiences, and a certain technological prowess. But more importantly, Digital Transformation is a journey, not a destination. Afterall, “transformation” is a word used to describe the process of changing, not one used to describe a post-change result.